Sponsorship Information
Auto racing is the top spectator sport in America. As a result, it's a
consistent and effective marketing channel for corporate sponsors. In recent
years, however, auto racing has presented marketing opportunities only to large
companies due to its national scale (i.e. Winston Cup and Busch series). Arena Racing™ is changing that.
Arena Racing™ taps into the most brand-loyal population of all sports
enthusiasts: race fans. We do this on a regional and local level, as well as a national one.
This creates a unique marketing proposition for Arena Racing™ sponsors; enabling
businesses large and small to gain tremendous grassroots exposure.
Click here to read an article on why local sporting events may pay off for marketers during difficult times.
Click here for an article on how effective sponsorships are with the fans they are targeting..
Tailored Programs
To assist sponsors in capitalizing on their use of the sport and the events,
Arena Racing™ tailors sponsorship programs to the goals of each sponsor. The
following general business objectives are ideally suited for Arena Racing™
sponsorship programs:
- Exposure and awareness building
- Direct response and retail traffic development
- Business development and employee morale
Packages
There are six categories of sponsorship opportunities, each of which can be
tailored to fit your company's exact needs:
- Presenting Sponsor Package
- Associate Sponsor Package
- Individual Event Sponsor Package
- Exhibiting Sponsor Package
- Car Sponsor Package
- National or Regional Sponsor Package
Sponsorship Opportunities
For more information on sponsorship opportunities, please email one of the following:
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